Cognitive psychology, a technique used and manipulated by many forms of media, such as games, movies or even books.
First by suspending the disbelief of the viewer, and thereby immersing him in an alternate world, the author/creator thus gains control over the viewer’s emotional state. Immersing the viewer in the shoes of the protagonist, and then proceeding to kill off his loved ones or going ahead with a love scene, is sure to tug at SOME emotional part of the viewer’s brains.
Creator’s utilize their knowledge of the human psyche to manipulate it, and when that is done successfully, one can consider it a success. As our whole point of going into these worlds is to be removed from reality, to be taken on a journey, to have someone else controlling or manipulating our emotions.
Thankfully, these creators are using this power to create games or movies for the betterment and/or entertainment of mankind, instead of using this for evil and manipulating our psyches in real life for their modus operendi.
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